With more than 18 years in the trade show and event marketing industry, Advanced Exhibit Methods (AEM)has established itself as not only the company to help you get noticed by creating high-impact, attention getting environments, but also as an invaluable resource for all of your event marketing needs.

From Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM has the knowledge and the ability to get you noticed in any size market. Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach, and San Diego Convention Centers, as well as nationwide. Your events are sure to be successful with AEM as part of your team.

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Checking Your Return Outside the Trade Show

Now we've covered the importance of tracking ROI for trade shows and how, but what about the rest of your marketing campaign? Will you track your return on investments for your entire marketing budget? It may sound overwhelming, but you already have most of the information you'll need. Now it's just putting it into a useful format that's easily understood. Basically, you're going to find the return for each piece of your marketing campaign (mass mailing, trade shows, print ads, etc.) then create a summary of it based on a predetermined time period. One of the biggest benefits to tracking the progress of your marketing campaign is to prove your effectiveness and to prove your worth when budget time comes next year. For some reason, when companies cut back, they seem to see the marketing department as a frill. This is the time to pull out your charts and spreadsheets that show that your department generated more business for your company with less money than they spent on Xerox paper. Essentially, you're going to do the exact same thing as tracking ROI for a trade show, but the categories will change. Let's find the return for your last mass mailer:

A) Did you buy a list? That's cost A. B) Did you hire a graphic designer, or design the mailer in house? If you hired a graphic designer, add that total cost they charged you (including artwork). If you designed the mailer in house, figure out how many hours were spent on the piece, and multiply that number by the designers hourly wage. C) How much did it cost to print them? D) Did you hire a company to mail them, or did you do that in house? If you hired a company, add that total cost. If you mailed them from your company, add the total postage to the hourly wage of the person(s) that actually mailed it out. What is the goal of these mailers? Are you trying to generate leads, or final sales. For leads, divide the total cost by the number of leads or calls generated by the mailers. This will give you your cost per lead, not necessarily your return on investment. For that, you'll need to divide the total number of sales generated by the mass mailer by the cost of the mailers. That will give you your total return. This is a little more of a challenge since it could be over a long period of time. Just make sure to define that time period. Remember that not all companies are always trying to make the sale. Much of marketing budgets are branding, making your product or service familiar and trusted. Again, it's important to decide what is most important to your company and work from there. Please feel free to email questions or article suggestions to design@advancedexhibitmethods.com.

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New properties include: 3 table top exhibits with 2 banners, table skirt, and case to counter conversion kits; and a 10'x20' hybrid panel/pop-up exhibit which features 2 backlit transparencies, 2 reception tables, down lit shelving, and an 8' pop up system.

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Wall Street Plaza, 88 Pine Street, 10th Floor, New York, NY 10005

Swett & Crawford is a ninety year old wholesale insurance brokerage, with 42 offices nationwide. They are a division of the multinational - Aon Corporation. Swett & Crawford functions as a "consultant" to commercial insurance agents or brokers to assist them in providing comprehensive cost effective insurance coverage for hard to place clients. Placing $3 billion in insurance premiums last year, they have been the nation's largest wholesale insurance broker for nearly 20 years. Swett & Crawford's diverse products include: directors and officers liability, professional malpractice, property insurance, product liability, umbrellas and excess liability covers, general liability, package policies and commercial auto, as well as hundreds of specialized programs.

Tradeshow Properties:
3 - 10' foot pop-up exhibits with counters,
1 - Table-top exhibit,
1 - 10' foot pop-up exhibit for Transportation/Trucking program,
1 - Tabletop exhibit for Food Borne Illness Program

Types of Shows:
Swett & Crawford primarily attend state and regional shows for independent insurance agents. They attend several tradeshows that target clients and prospects from a specific industry such as trucking and food service industries..

Reasons for Exhibiting:
Reinforce existing customer loyalty
Introduce new programs and products
Penetrate new territories

To see used 10' x 10' exhibits, click here 10 ft used

For article suggestions, comments about the newsletter, or to unsubscribe, contact: design@advancedexhibitmethods.com