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2003
Check out our website, click here.
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advanced
exhibit methods
3000 south croddy way
santa ana, california 92704
714.513.1900 fax714.556.8781
1.800.U.EXHIBIT |
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Advanced
Exhibit Methods (AEM) has been helping trade show exhibitors of all sizes
create high-impact, attention-getting exhibits for more than 15 years. From
10' pop-ups to 3500 square foot custom modular islands, AEM creates exhibits
that stand out and get you noticed.
Our convenient
Orange County location enables us to easily service trade shows in the bustling
Anaheim, Los Angeles, Long Beach and San Diego Convention Centers, as well
as nationwide.
If you are
looking for a trade show exhibit that makes a statement look no further
than Advanced Exhibit Methods.
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Dear Exhibitors:
As the football season begins, one hears comments
about the different components of the team: offensive, defensive,
special teams. Each group is trained for their specific duty.
But on the trade show floor, one of the most important components,
the booth staff, many times receives little or no training.
Recent studies show that untrained staff were quick to engage
prospects, but were the worst closers. Formal training yielded
quick engagement and the best closing ratio. Informal training
fell in the middle. In all groups, the ratio of product statements
to either questions(3:1) or rapport-building statements(4.5:1)
indicates a product-centric approach rather than a customer-centric
approach.
For the best result, add formal training to your game plan. Be
sure to include scripted questions which will allow you to drive
the conversation to your product strengths. Attendees will feel
less like they are receiving a "sales pitch", a documented
negative booth experience, and you will learn more about their
needs.
Sincerely,

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Contact:
richard.diess@advancedexhibitmethods.com
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Call 1.800.U.EXHIBIT or email info@advancedexhibitmethods.com
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As the seasons change and the years go by, we learn
a little bit more about ourselves and our business. Here's what
we've learned so far: 1) Chaos never favors the desperate (meaning,
good things happen least when you need them most); 2) Bad things
happen in threes; but the most important of all is 3) Chance favors
the prepared mind.
When preparing for the upcoming trade show season,
keep a plan in mind. Nothing is too complicated when you keep it
simple. Here's a simple guide to follow:
1. Decide which shows you'd like to attend.
2. Decide what the focus of each show should be.
3. Decide what needs to be done to accomplish your goals for each
show (i.e. order premiums, design and produce graphics, secure a
booth rental if you're not going to use existing, etc.)
4. Make realistic timelines to get things done (avoid rush charges).
5. Keep your vendors apprised of all new developments--no matter
how far in the future they are.
6. Follow up, be accountable, and hold others accountable as well.
Teamwork relies on dependability.
No one can be prepared for everything, but thus far
life has dictated that the more prepared you are, the less disasters
seem to occur.
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It's hard not to feel like we're not on the losing team when
things aren't going are way, but there are a few things we can
do to prevent our good intentions from getting sacked. First and
foremost, we need to acknowledge that we're part of a team. Take
it from the pros, the star quarterback is only a star because
he's got dependable offensive line men and a quick thinking wide
receiver. Generally speaking, we can't win the game alone.
Whose on your team? Make a list of the people on the job. What
does each person do? If you make each person's responsibilities
common knowledge in the beginning, you'll know where your team's
strengths and weaknesses are. If you've got a weak link or an
injury, you can head off a disaster early on by either reassigning
the job, or getting more help. But remember, it's not always necessary
to keep score.
Every team has a captain, someone to keep them organized and
on target. Make sure your captain is someone that every one feels
comfortable approaching. Communication is key to successful teamwork.
And finally, make a strategy. Devise your game plan in the beginning
so everyone knows just what needs to be done, when, and why. Although
it's happened a few times, you can't kick a field goal unless
you're on your half of the field.
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Email us with your article suggestions
at: design@advancedexhibitmethods.com
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To see used 10' x 10' exhibits, click here 10
ft used |
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20'x40' island exhibit. High tech, new age design with custom laminate
and metallic finishes. 2 custom counters, large overhead projection screen,
and 2 wavy fabric wings spanning from the center structure to freestanding
kiosks. Originally purchased for 76k
Asking price: Best offer
For more information, please contact:
sales@advancedexhibitmethods.com
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10' x 20' in-line exhibit. Black laminate. Alcove counter, backlit header,
light box above alcove counter, reception counter, and two shipping cases
with wheels.
Asking price: $10,500
For more information, please contact:
sales@advancedexhibitmethods.com
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10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate.
2 backlit panels, 42" flat screen monitor cut-out, 2 custom podiums
with locking storage and keyboard drawer. Shipping cases included. Used
only twice!!!
Asking price: $6,500
For more information, please contact:
sales@advancedexhibitmethods.com
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