2003


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advanced exhibit methods
3000 south croddy way
santa ana, california 92704
714.513.1900 fax714.556.8781
1.800.U.EXHIBIT

Advanced Exhibit Methods (AEM) has been helping trade show exhibitors of all sizes create high-impact, attention-getting exhibits for more than 15 years. From 10' pop-ups to 3500 square foot custom modular islands, AEM creates exhibits that stand out and get you noticed.

Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach and San Diego Convention Centers, as well as nationwide.

If you are looking for a trade show exhibit that makes a statement look no further than Advanced Exhibit Methods.
Dear Exhibitors:

As the football season begins, one hears comments about the different components of the team: offensive, defensive, special teams. Each group is trained for their specific duty. But on the trade show floor, one of the most important components, the booth staff, many times receives little or no training.

Recent studies show that untrained staff were quick to engage prospects, but were the worst closers. Formal training yielded quick engagement and the best closing ratio. Informal training fell in the middle. In all groups, the ratio of product statements to either questions(3:1) or rapport-building statements(4.5:1) indicates a product-centric approach rather than a customer-centric approach.

For the best result, add formal training to your game plan. Be sure to include scripted questions which will allow you to drive the conversation to your product strengths. Attendees will feel less like they are receiving a "sales pitch", a documented negative booth experience, and you will learn more about their needs.

Sincerely,


 

 

Contact:
richard.diess@advancedexhibitmethods.com

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Call 1.800.U.EXHIBIT or email info@advancedexhibitmethods.com

As the seasons change and the years go by, we learn a little bit more about ourselves and our business. Here's what we've learned so far: 1) Chaos never favors the desperate (meaning, good things happen least when you need them most); 2) Bad things happen in threes; but the most important of all is 3) Chance favors the prepared mind.

When preparing for the upcoming trade show season, keep a plan in mind. Nothing is too complicated when you keep it simple. Here's a simple guide to follow:
1. Decide which shows you'd like to attend.
2. Decide what the focus of each show should be.
3. Decide what needs to be done to accomplish your goals for each show (i.e. order premiums, design and produce graphics, secure a booth rental if you're not going to use existing, etc.)
4. Make realistic timelines to get things done (avoid rush charges).
5. Keep your vendors apprised of all new developments--no matter how far in the future they are.
6. Follow up, be accountable, and hold others accountable as well. Teamwork relies on dependability.

No one can be prepared for everything, but thus far life has dictated that the more prepared you are, the less disasters seem to occur.


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It's hard not to feel like we're not on the losing team when things aren't going are way, but there are a few things we can do to prevent our good intentions from getting sacked. First and foremost, we need to acknowledge that we're part of a team. Take it from the pros, the star quarterback is only a star because he's got dependable offensive line men and a quick thinking wide receiver. Generally speaking, we can't win the game alone.

Whose on your team? Make a list of the people on the job. What does each person do? If you make each person's responsibilities common knowledge in the beginning, you'll know where your team's strengths and weaknesses are. If you've got a weak link or an injury, you can head off a disaster early on by either reassigning the job, or getting more help. But remember, it's not always necessary to keep score.

Every team has a captain, someone to keep them organized and on target. Make sure your captain is someone that every one feels comfortable approaching. Communication is key to successful teamwork.

And finally, make a strategy. Devise your game plan in the beginning so everyone knows just what needs to be done, when, and why. Although it's happened a few times, you can't kick a field goal unless you're on your half of the field.

Email us with your article suggestions at: design@advancedexhibitmethods.com

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To see used 10' x 10' exhibits, click here 10 ft used

20'x40' island exhibit. High tech, new age design with custom laminate and metallic finishes. 2 custom counters, large overhead projection screen, and 2 wavy fabric wings spanning from the center structure to freestanding kiosks. Originally purchased for 76k

Asking price: Best offer

For more information, please contact:
sales@advancedexhibitmethods.com

10' x 20' in-line exhibit. Black laminate. Alcove counter, backlit header, light box above alcove counter, reception counter, and two shipping cases with wheels.

Asking price: $10,500

For more information, please contact:
sales@advancedexhibitmethods.com

10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cut-out, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
sales@advancedexhibitmethods.com

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