2003


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advanced exhibit methods
3000 south croddy way
santa ana, california 92704
714.513.1900 fax714.556.8781
1.800.U.EXHIBIT
Advanced Exhibit Methods (AEM) has been helping trade show exhibitors of all sizes create high-impact, attention-getting exhibits for more than 15 years. From 10' pop-ups to 3500 square foot custom modular islands, AEM creates exhibits that stand out and get you noticed.

Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach and San Diego Convention Centers, as well as nationwide.

If you are looking for a trade show exhibit that makes a statement look no further than Advanced Exhibit Methods.
Dear Exhibitors:
When you are working the booth at your next trade show, make sure you don't let Treats become Tricks. As an example, the attendee who takes 30 minutes of your time may seem like a treat, due to their interest, but you may have missed 10 other prospects who represent much more business. As most attendees will wait less than 2 minutes to talk with booth staff, it is easy to miss them. And they don't come back. Instead they meet with your competition on the next aisle.

Some solutions to help keep your Treat from becoming a Trick:

1. Set an appointment to meet with them later at the show . Then you give them the time necessary while not losing any potential business.
2. Set an appointment for the appropriate person (you or sales rep.) to meet them at their office after the show. Follow up to make sure the appointment happened.
3. Hand them off to additional staff, e.g. technical, who may be able to answer their questions more efficiently.

Due to the current lower attendance at trade shows, the Treat (buyer) density is higher. But so is the potential for the these Treats to become Tricks. Manage your time well and you can have all the Treats and no Tricks.

 

Sincerely,

richard.diess@advancedexhibitmethods.com
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Call 1.800.U.EXHIBIT or email info@advancedexhibitmethods.com

There may be no more grueling or nerve racking task than traveling with your exhibit. Or worse yet, traveling without your exhibit. Here's a few tips to make the task less daunting:

1. Always confirm your reservations before you leave--worry about the show, not where you're going to stay.

2. If you have small last minute items going to the show (graphics, premiums, etc.) bring them with you on the plane. Less cost, and less likely to get lost.

3. If you're shipping small last minute items, ship them to your hotel instead of the show floor. You won't get charged the drayage, and they're less likely to get lost.

4. Try to book hotels within 3-4 miles of the convention center. The cost may be a little more, but you'll appreciate saving the money on taxis, and you're right down the street in case anything goes wrong while you're not there.

5. Often times you can bring your smaller exhibits with you on the plane (as checked baggage, of course). This is a great way to save some money. Check with your airlines for weight limits or dimension restrictions.
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There's one truth that remains constant in all industries: some people are in it just for the money. The trick (and you should know by now that there is always a trick) is to know how to spot the difference between your friends and your foes.

Here's some quick definitions:
friend-n.-someone who cares about your well being; someone who is not ultimately persuaded by personal benefit.
foe-n.-someone whose motivation lies solely in personal gain.

The quick friend vs. foe test:

1. There's a problem with the shipment of the booth. Your exhibit house:
a) calls the shipper immediately to find out what the problem is.
b) tells you that it's not their problem, take it up with your shipper.

2. You notice a chip on the corner of one of your counters. When you ask your exhibit house to repair it, they:
a) repair it as soon as the booth returns, so it's ready to go out for your next show.
b) tell you that they're waiting for more damages to occur to your booth because they have a minimum charge for work done.

3. You buy a brand new modular booth, but you notice that the laminate colors don't match on some of the panels. When you bring it to your exhibit houses attention, they:
a) tell you that they are already aware of the problem and have been in contact with the manufacturer to get the panels replaced.
b) tell you, "You get what you pay for."

If you answered "b" to any of these questions, your exhibit house is not acting like your friend.

We all understand that the point of business is ultimately to make money, but a successful business mantra should always be--Happy customers first, Money second. The successful business understands that they are where they are because of their customers and will work as hard as they can to keep the friends they got.
Email us with your article suggestions at: design@advancedexhibitmethods.com

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To see used 10' x 10' exhibits, click here 10 ft used

10'x10' exhibit. Zero truss structure. 3 counter tops, reception counter with locking door, place for 39x46 rigid banner, place for 49x79 roll up banner, header brackets. Includes custom built crate.

Asking price: $6500

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Grey Frontrunner fabric and green marble laminate. Alcove counter, 2 light boxes, attached reception counter, and two shipping cases.

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Rosewood laminate. Two alcove counters, backlit header, 2 light boxes, 2 reception counters, and shipping cases with wheels. Originally purchased for $25,000.

Asking price: $12,00

For more information, please contact:
info@advancedexhibitmethods.com

20'x40' island exhibit. High tech, new age design with custom laminate and metallic finishes. 2 custom counters, large overhead projection screen, and 2 wavy fabric wings spanning from the center structure to freestanding kiosks. Originally purchased for 76k

Asking price: Best offer

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Black laminate. Alcove counter, backlit header, light box above alcove counter, reception counter, and two shipping cases with wheels.

Asking price: $10,500

For more information, please contact:
info@advancedexhibitmethods.com

10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cut-out, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

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