2004

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advanced exhibit methods
3000 south croddy way
santa ana, california 92704
714.513.1900 fax714.556.8781
1.800.U.EXHIBIT

With more than 18 years in the trade show and event marketing industry, Advanced Exhibit Methods (AEM)has established itself as not only the company to help you get noticed by creating high-impact, attention getting environments, but also as an invaluable resource for all of your event marketing needs.

From Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM has the knowledge and the ability to get you noticed in any size market. Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach, and San Diego Convention Centers, as well as nationwide. Your events are sure to be successful with AEM as part of your team.



Dear Exhibitors:

If "Turkey" describes your latest trade show results, maybe you need to examine the message projected by your exhibit. Remember that a trade show environment is a cornucopia of sights and sounds, all of which can distract your prospects. You need to clarify and simplify your message to overcome these distractions.

First, to clarify your message, have someone not intimately familiar with your product or service review the message. Does it tell them who you are, what you do and why they should stop and visit in your booth? If not, rework the message to emphasize your "main course": the benefits you can provide to the attendee.

Second, to simplify your message, envision walking past your exhibit as you would in a trade show environment. Can you tell in 3-5 seconds (10' space) what you do and how it would help the exhibitor? If not, you may need to drop some of the "stuffing and garnishes" that distract from the "meat" of your message.

With a clear and concise message, your trade show efforts will produce a real Thanksgiving; leads, sales, profits, rather than heaps of gobble, gobble.

Happy Thanksgiving!

Sincerely,

Contact: richard.diess@advancedexhibitmethods.com
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You've read about them, heard about them, and maybe even tried them yourself. Fad diets are everywhere, and though they may seem frivolous and flighty, there is something very sound behind the hype. We're talking about a complete overhaul, a cleansing, if you will, to flush out the system and eliminate the unnecessary. It sounds dramatic, but, like I said, the idea is quite sound.


The two most common complaints we hear among exhibitors are the price of shipping and the price of drayage. Here are just a few ideas on how to get rid of some of the excess in your exhibit to help keep these costs under control.

Are you keeping old properties in your crates "just in case"? Dump the old stuff and leave it at home. Plan your booth space before you ship your exhibit to the show and only bring what you need. You'll be surprised how well you fair without the "just in case" box.

When you're shipping your portable exhibit, are you palletizing your cases? This will actually increase your dimensional weight and usually cost more than shipping the cases individually. The risk involved is that the cases may get split up in shipment. This risk will have to be evaluated against the savings of shipping and drayage. It will essentially depend on how much you trust your shipper.

Are your crates the right size for your exhibit properties? Having extra space in your crate for incidentals may sound like a great idea, but remember that crates are weighed either

dimensionally or by scale, and you are charged with whichever is larger. If you ship a crate that is only half full, you're essentially paying to ship twice as much exhibit for no reason.

Whether your show is large or small, you will almost always have to face the dreaded drayage charge. At least we can try to make this experience as painless as possible.

Please send comments and article suggestions to: design@advancedexhibitmethods.com

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Port-a-ble (adj.)-Capable of being moved easily.

There are a few things to consider when determining what type of exhibit is ideal for your company. Among them are: amount of shows per year, size of trade show, size of booth space, exhibit budget, and reoccurring trade show budget. Generally, in the smaller booth spaces, a portable exhibit is more suitable especially now that there are many alternatives to the traditional curved pop up exhibit. There are many benefits to using

portable properties in your exhibit space, but here are just a few.

Cost effective: Though the initial cost of portable equipment may be a little more than other display items, the savings you will retain through every aspect of the exhibiting process make them well worth the investment. Often, it only takes two shows to recover the price difference between a retail store fixture and a portable display unit.

Shipping: Portable exhibit properties were created specifically for ease of

shipment and installation. They usually come in compact, durable cases that are manufactured to perfectly house the equipment while maintaining ease of movement. Also, these cases are generally small enough to ship with common carriers (Fed Ex, UPS).

Installation: Portable exhibit properties are created to set up quickly and with the use of very few, or no tools. Also, unlike typical display fixtures, portable fixtures are durably made to withstand multiple assemblies.

To view some portable options, visit our website at www.advancedexhibitmethods.com/portexhibits.htm
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"My friends. I have the bestest friends....Oh yeah, and caffeine."
-Christine Ashton, Project Administrator

"The fact that this year was much better than the last. I'm thankful that I was able to fulfill a lot of accomplishments this year."
-Edwin "John" Johnson, Exhibit Specialist

"I'm thankful for the health of my family, friends, and the exhibit industry."
-Richard Diess, President

"Having a job. I'm also thankful for my friends and family that are alive and well."
-Kirsten Coyne, Project Administrator

"My family, my health, and Pepsi."
-Kurt Schneider, Warehouse Supervisor

"A job that fulfills me creatively, great coworkers, wonderful friends, a supportive family, decaf that tastes like real coffee, shooting pool, and the low carb diet."
-Heather Frayer, Designer

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To see more used 10' x 10' exhibits, click here 10 ft used

10' x 10' Exponents Luminents exhibit. Large background graphic, header, 2 display tables, 6 shelves, and 6 halogen lights. Easily assembled. Includes shipping case. Used 3 times.

Asking price: $7,000 obo

For more information, please contact:
info@advancedexhibitmethods.com

10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cutout, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

10'x10' exhibit. Zero truss structure. 3 counter tops, reception counter with locking door, place for 39x46 rigid banner, place for 49x79 roll up banner, header brackets. Includes custom built crate.

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' custom exhibit. Built-in leather lounge couch (under large graphic), back shelving/drawer cabinet for display, maple wood floor, small attached side table, literature racks on sides, medium sized granite table with chairs. Includes shipping cases. Used only twice!!!

Asking price: $50,000 obo

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Rosewood laminate. Two alcove counters, backlit header, 2 light boxes, 2 reception counters, and shipping cases with wheels. Originally purchased for $25,000.

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Black fabric, with blue marble accent panels. Two alcove counters with locking storage, 3 backlit headers with diffused down lighting, 2 light boxes, custom shelving, and shipping cases. Originally purchased for $19,000.

Asking price: $9,500

For more information, please contact:
info@advancedexhibitmethods.com

10' x 20' in-line exhibit. Grey Frontrunner fabric and green marble laminate. Alcove counter, 2 light boxes, attached reception counter, and two shipping cases.

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com

20' x 30' custom island. Is in combined with 10' x 20' exhibit listed above, can also be used separately as a 20' x 20' island. It is additional Pergo-like maple floor, a closet that goes behind the 10' x 20' backwall, Tuscany yellow lounge furniture (1 couch, 6 overstuffed chairs), blonde wood coffee table, 2 end tables, serving table (with built in storage) with lucite tops, lit racks, tall display kiosk. Includes all shipping crates.

Purchased as 20' x 30' (including 10' x 20' listed above), asking price: $81,000 obo

Purchased as 20' x 20' (all components not including 10' x 20' listed above), asking price: $22,000 obo

For more information, please contact:
info@advancedexhibitmethods.com

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For article suggestions, comments about the newsletter, or to unsubscribe, contact: design@advancedexhibitmethods.com