When you’re invited over for Thanksgiving dinner, you know what your return on investment will be:  good food and drink, camaraderie, maybe some football and a family squabble or two.  That is why you go.  But when you invite attendees to your booth, do they know what their reward will be?

Like most of us, attendees are selfish and want to know “what is the benefit to me in visiting your exhibit?”  As many of you know, a pre-show mailer will increase booth attendance by over 30%.  But are these qualified attendees, the ones you want to talk to?  To insure that they are, your pre-show promotion should tell them specifically why they need to visit your exhibit.  Give them the full menu including dessert.

Remember that 76% of attendees arrive with an agenda.  They have already decided who to visit.  You want to be on their list so make sure your promotion places you there.  This will increase your attendance, improve your return on investment and keep your show from being a “turkey”.

One of the primary concerns for companies in today's economy is the return on investment (R.O.I.) from any business decision. Those who exhibit products and/or services at tradeshows and events are faced with the concern of how to increase the return from their exhibit programs.

A significant factor for improving your R.O.I. from exhibiting is to figure out how to draw the maximum number of your qualified "potential audience" to your exhibit. 

There are only two groups of people that attend tradeshows and events! Those people that you are "Aware of" and those people that you are "Not Aware of". (Granted there are also those people that are aware of you, due to your successful advertising methods or by word of mouth, but since you do not know who they are, they are classified as those that you are "Not Aware of.")

The best way to attract those people that you are "Aware of", people who are either your customers or known prospects is through the use of Pre-Show Promotions. And the good news, according to Exhibitor Magazine, is that exhibitors have increased their promotions budget on the national average from 3% to 6.1% of their total exhibit budget within the past several years.

Studies show that the Five Most Successful Methods of pre-show promotions are: 
1. Personal Letters with an Invitation
2. Personal Fax
3. Personal Phone Call 
4. A Direct Mail Piece
5. A Personal Email. 

Following is a list of additional pre-show promotion methods:
*News Releases  *Media Interviews 
*Website Ads   *Telemarketing
*Voice Mails   *Phone-hold Messages 
*Press Releases  *Personal Visits 

The more methods you use the more successful you will be in getting people that you are "Aware of" to visit your exhibit. It is also very important to identify what the benefit is for your potential audience to visit your exhibit. Just because you are going to be exhibiting at the show is not a good enough reason for them to take their time to visit you. Give them a "valuable reason" to spend their time with you.

Thoroughly explain what the benefit is for them to visit you. You need to analyze what your marketplace needs to make their lives better...their primary concerns. Make their decision an easy one...provide them a good reason, a clear benefit that they can use. One that will make their life more enjoyable, easier, less stressful, more enlightened, less hectic, more productive, less demanding, more profitable, etc.

A key to successful exhibiting for your potential audience that you are “Aware of” is for you to become a "target", a must see exhibit. You accomplish this through Pre-Show Promotions.
 

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

Asking price: $9,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $9,500

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com