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| 1881 Kettering, Irvine, California 92614....949.223.0000....fax
949.223.0051....1.800.U.EXHIBIT |
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| With
more than 18 years in the trade show and event marketing industry, Advanced
Exhibit Methods (AEM) has established itself as not only the company to
help you get noticed by creating high-impact, attention getting environments,
but also as an invaluable resource for all of your event marketing needs.
From Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM
has the knowledge and the ability to get you noticed in any size market. |
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| Dear Exhibitors,
Due to all the rain in Southern
California, we're in full bloom, but how about your tradeshow leads. Are
you finding roses or crab grass? As we have discussed before, a preshow
mailing can help improve booth attendance and quality by over 30%. However
simple sending a postcard to the pre-registered list may not be enough.
After determining the objectives
for your mailing, you need to find and attract the highest quality prospect.
Just like flowers have evolved to attract bees, your mailing needs to be
interesting enough to avoid being sent to the compost heap. So not only
is the message itself important, so is the delivery. Using high-quality,
oversize or irregular shapes will help promote your mail piece above others.
Your most attractive prospects
improve your ROI. Just as our bee pollinates the more attractive flowers,
a high-quality mailing to a more targeted audience will yield better results.
With summer approaching, we
will hopefully dry out soon, but don't let your tradeshow lead generation
do the same. Keep it into full bloom by fertilizing the best prospects
with your stimulating message.
Sincerely,
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richard.diess@advancedexhibitmethods.com
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Dear Deegs, I've seen our competitors hand out promotional materials
at the shows. Is this just a waste of money, or can this really be a good
marketing tool?
Scott, Autin, TX
Dear Scott,
Promotional hand-outs can indeed be an effective marketing tool. When
used properly, they serve a two-fold purpose: catch your prospect's attention
and remind them of your presence.
The first step to great results from your premium program is to make
wise selections. Although tempting, resist the urge to go with the first
neat gizmo that catches your eye. You can maximize your results by keeping
some strategic points in mind when making your choices:
1. Know your intended audience. Who will be attending this show? What
items would be the most useful in their line of work? If you are aiming
for a particular industry, think about items that they would use every
day. With today's premium offerings, you can select anything from stress-balls
and toolkits to flashlights and dictionaries printed with your logo and
message.
2. Choose items that are representative of you and your industry. Although
that plastic toy is fun to play with, what does it really say about your
company? |
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Select items that are both entertaining and
functional and will give attendees a clear reflection of your company and
it's products. What about in a hard to define industry? Rather than handing
out something completely unrelated to your business, choose practical items
that can be used by anyone. Letter openers and memo dispensers can be customized
with your logo and will remain on your prospect's desk as an ever present
reminder of your company.
3. Make an impact by being creative with your design choices. Practicality
goes a long way in ensuring that your item will be used and seen daily.
But just because an item is practical does not mean it has to be boring.
Something as simple as a pencil holder is useful and stays on the desktop
in constant view of your potential customer, but can be made artistic and
original with your color and shape choices.
Promotional items can be useful in more arenas than just the trade show
floor. Customized premiums can be sent as thank-you's, holiday-related
gifts, or promotional announcements when you release a new product or service
as well.
To Ask Deegs a question,
click here and put
DEEGS in the subject line.
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Accessorize!
No fancy writing on this
one--let's just list out the benefits of incorporating exhibit accessories
into your trade show program:
1. Change
or supplement your existing message without incurring the larger costs
of refurbing your booth.
2. Use
lit stands throughout your booth to display and distribute your literature
in an organized manner while reinforcing your visual message.
3. Retractable
banner stands can be used in a number of ways including transforming from
a full height banner to a table top banner when needed.
4. Portability--use
your banner and lit stands in hospitality suites and meeting rooms. When
your done, you can simply pack them up and bring them back to the booth.
5. Use
accessories in show and hotel lobbies where you are exhibiting or have
a suite. You can even customize these to have arrows pointing the way or
write the suite number on the banner.
These are just a few reasons
why exhibit accessories can be a very effective tool in your trade show
program. The possibilities are endless though.
Call 1.800.U.EXHIBIT
for pricing. |
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10' x 10' Tigermark custom exhibit. Iridescent mariner
burl gloss laminate. 2 backlit panels, 42" flat screen monitor cutout,
2 custom podiums with locking storage and keyboard drawer. Shipping cases
included. Used only twice!!!
Asking price: $6,500
For more information, please contact:
info@advancedexhibitmethods.com |
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10'x10' exhibit. Zero truss structure. 3 counter tops, reception counter
with locking door, place for 39x46 rigid banner, place for 49x79 roll up
banner, header brackets. Includes custom built crate.
Asking price: $6,500
For more information, please contact:
info@advancedexhibitmethods.com |
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10' x 20' in-line exhibit. Black and burgundy laminate. Two pedestal
counters, area for lit shelves, two backlit panels, 10' pop up frame, lights,
and shipping cases. *Graphics not included in price.
Asking price: $9,000
For more information, please contact:
info@advancedexhibitmethods.com |
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10' x 20' in-line exhibit. Rosewood laminate. Two alcove counters,
backlit header, 2 light boxes, 2 reception counters, and shipping cases
with wheels. Originally purchased for $25,000.
Asking price: $12,000
For more information, please contact:
info@advancedexhibitmethods.com |
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10' x 20' in-line exhibit. Black fabric, with blue marble accent panels.
Two alcove counters with locking storage, 3 backlit headers with diffused
down lighting, 2 light boxes, custom shelving, and shipping cases. Originally
purchased for $19,000.
Asking price: $9,500
For more information, please contact:
info@advancedexhibitmethods.com |
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10' x 20' in-line exhibit. Grey Frontrunner fabric and green marble
laminate. Alcove counter, 2 light boxes, attached reception counter, and
two shipping cases.
Asking price: $7,000
For more information, please contact:
info@advancedexhibitmethods.com |
For more
10' and smaller used exhibits for sale, click here. |
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