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C. R. Deegs III
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Welcome to our newest addition to AEM's informative monthly
newsletter, "Ask Deegs". Mr. C. R. Deegs comes to us from a very extensive
and illustrious background in the exhibiting and marketing event industry.
Ask him anything you like, we're confident he can answer. Can you stump
Deegs?
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To Ask Deegs a question, click here
and put DEEGS in the subject line.
Q: Mr. Deegs, why are my
shipping bills higher this year than they were last year for the exact
same exhibit?
-Mike, Rochester, NY
A: Very
good question Mike. I'm sure you've noticed that auto fuel prices have
increased significantly in the past year. Some would blame it on the problems
in the Middle East, others would blame it arbitrarily on OPEC. The truth
of the matter, however, is that in addition to the higher fuel charges,
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companies
have also started charging a security fee. In order to get the best rates
possible, try to lump all of your shipments into one. Also, try to use
the same shipping company all of the time, so you can bargain yourself
into some better rates.
Q: Deegs, what do they
mean when they say "print ready" artwork?
-Linda, Cleveland, OH
A: Hi Linda. Print
ready artwork refers to the art file that you give your graphic or exhibit
house that is producing your final piece (exhibit panel, backlit transparency,
brochure, etc.). Depending on the type of output, the requirements may
change, but a basic rule of thumb is this: 100 dpi (dots per inch, resolution)
for an exhibit graphic or large poster, and 200 dpi for a brochure (some
printers require more, but 200 will give you a very fine output). Check
with the printer, but these should typically be saved as a pdf, tiff, eps,
ai, psd, or qrk file.
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