Exhibit
Signage that Speaks to Your Customers
What You Should Know about Signage
•Bold, dynamic signage
is yet another way to call attention to your booth.
•Banner stands and headers make a bold statement
with images.
•When it comes to banner stands, you get what
you pay for.
•Hanging signs ensure that your company is visible
throughout the trade show hall.
Bold, dynamic signage is yet another way to call attention
to your booth. Picture yourself walking down a busy
city street. A multitude of signs, billboards, and electronic
displays compete for your attention. In such a crowded
advertising environment only the most compelling images
will get you to stop and take notice. So it is at trade
shows. Your signage and graphics have to be powerful
and concise to be effective.
Barry Siskind, author of Powerful Exhibit Marketing:
The Complete Guide to Successful Trade Shows, Conferences,
and Consumer Shows, explains that “Creating the
right signs and graphics is crucial. If you haven’t
caught visitors’ attention within the first three
seconds, you have missed them altogether.”
Banner Stands, Headers, and Hanging Signs
There are a variety of signs that can be used to promote
your booth at a trade show. Three common types are banner
stands, headers, and hanging signs. Banner stands are
composed of tension fabric stretched between two lightweight
poles, supported by a stand. They make a bold statement
with colorful images and powerful graphics. They can
be displayed alone or in a grouping to provide an added
dimension to your booth. Combine them with halogen lighting
to create a dramatic effect.
Retractable banner stands are notable for their elegance
of design and ease of use. In addition, they require
minimal storage space. 3D banner stands are a clever
variation on traditional 2D banner stands. Many 3D banner
stands are backlit or rotate and have anywhere from
two to four sides for graphics. Some are structural
and will even hold a monitor and keyboard shelf.
There are hundreds of variations of banner stand designs,
and prices vary from cheap to upscale. When it comes
to banner stands, you get what you pay for so purchase
your stand from a reputable source and one that meets
either your short or long-term requirements.
Headers are graphics attached to the upper portion
of a display. They are a great way to feature your company
name prominently. You can add headers to table tops,
pop ups, or even larger island exhibits.
Walk through any trade show and you will see attractive
hanging signs throughout the convention center or pavilion.
Hanging signs are fabric graphics either hung or stretched
over an aluminum frame. They come in two-dimensional
and three dimensional shapes, such as circles, pinwheels,
and tapered triangles. Hanging signs ensure that your
company is visible throughout the trade show hall. There
is no better compliment than when a trade show attendee
says, “I saw your sign when I walked into the hall
and wanted to learn more about your product.”
Keep the graphics on your signs simple and comprehensible.
The association with your company’s image should
be readily apparent. Use ten words or less to convey
any slogans or information and select a large enough
font that a person can read your sign from a distance.
For more infomation about trade show or events marketing,
give us a call or send us an email.
We welcome the opportunity to assist you with your next
event.
[Article
Author: Mel White /Classic Exhibits Inc.]
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