Dear Exhibitors, 

It’s June and the search is on.  Whether you’re looking for the best vacation spot; the best camp for the kids or simply an open parking spot at the beach, you apply research and experience to create a plan of action.  But as exhibitors, do you make the same effort?  You should!

There are over 9,000 shows in the US every year.  Interestingly, over 50% of the attendees at any one show attend only that show.  This percentage is industry specific with manufacturing and medical shows at the top.  Since most companies can not exhibit at all shows in their industry, they need to evaluate and determine the best selections to achieve maximum results.

Below, we present some ideas to help your selection process.  Apply these techniques and your own experience to make informed selections.  Of course, you can always contact us for further information, too.

 
Why do some companies have tremendous success marketing and selling their products and services at tradeshows and events while others have limited or no success?

While there may be no one specific answer a part of the answer would be that the successful companies select the right shows to exhibit at.  Sounds pretty simple, but is it?

Let’s explore a few things to consider that will help define the right shows for you. First, as with any marketing activity you need to define who is your target audience. This pertains not only to the target companies but with the correct person or job titles within a company as well. The job titles are very important.

Job titles provide some insight as to what a persons primary concerns will be. For instance, someone from upper management will have net profits as a primary concern while a sales manager will have increased sales as their primary concern. What are the primary concerns of your audience?

Next, which shows do your target audience attend? To find out you need to ask. Assumption can be very costly when dealing with tradeshows and events.

Susan Friedmann, a leading tradeshow and event consultant states the following: 

“Selecting the right shows means matching your exhibiting objectives with the right target audiences, the right timing to meet your buyer’s purchasing patterns and the ability to show and demonstrate your products and services.” 

To identify shows that are available to you visit www.tsnn.com for listings of shows pertaining to specific industries. After selecting shows that may pertain to you contact the show management and request a listing of past participants, both attendees and exhibitors. Review the audience demographics and statistics from previous years shows. Speak to past exhibiting participants and attendees.

Are any of your existing customers or prospects listed? If not you might want to ask them why not. If a substantial number of your customers or prospects are listed then that show will most likely be a good one for you to exhibit at because this show draws your potential audience. And as they say, “birds of a feather flock together.”

A good idea is for you to attend a selected show as an attendee one year prior to exhibiting. This will provide you first hand knowledge and gain you answers to many of your questions.

Lastly, does the show location fit with your distribution plan? Research indicates that the majority of show attendees attending a “National Show” will come from an area outside of a 200-mile radius of the show site. There are exceptions but this is a general rule of thumb. For “Local Shows” the majority will come from within a 50-mile radius of the show site while a “Regional Show” attracts its primary audience from within a 200-mile radius.

Reprinted with permission of Don Woodard International

Magic Software Enterprises (MSE) is a globally recognized provider of business-driven tools for rapid, simplified Application Development and Deployment and Enterprise Application Integration - used with complete confidence by mid-size and large corporations, software developers, and system integrators around the world. 

As a global player in the software industry, Magic Software has representation in more than 40 countries. Among the company's 600 employees around the world are over 170 skilled experts involved in the ongoing research and development of current and future technologies. Magic Software exhibits at events year round for a wide range of industries. Magic's vertical solutions include finance, telecom, logistics, distribution, retail, healthcare, hospitality, travel, media, manufacturing, and government. 

Reasons for Exhibiting: 
Our main event objectives are to create awareness of our products, demonstrate integration solutions, establish key contacts, lead generation, and to create future partnership opportunities. 

Trade Show Properties: 
We are currently using three 10x10 pop-up with full-color, fabric face murals. They can be used together or independently.  This gives us the flexibility to exhibit with different booth sizes, configurations and to create signage unique to specific shows and industry events. 

Debbie Schut, Magic Software Enterprises 
http://www.magicsoftware.com
 
 

Back in our March newsletter, our featured product was the Exhibit One extrusion and fabric display system.  We were so enthusiastic about this exhibit - from its eye-catching contemporary style to its ease in assembly and transportation - that we decided to use it at our next trade show.  

Our exhibit’s debut was at the Orange County's Largest Mixer - a collaboration of the Orange County Chambers of Commerce and the Convention and Visitors Bureaus.  The mixer brings together business and professional people representing hundreds of companies and corporations throughout Orange County.  AEM employees staffed the booth, qualifying prospects and networking with local business owners.  The Exhibit One system received much attention and interest from the attendees.

Please contact us if you'd like more information on the Exhibit One booth. If you're nearby, you can come by and see it in person in our showroom! 

(info@advancedexhibitmethods)

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $9,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $9,500

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com