Dear Exhibitors, 

Do your tradeshow results “Light up the Sky”?  If not, management may inquire as to why you are exhibiting.  Your response can be, “We can blast through our sale projections because on average 32% of attendees make their final vendor selection at tradeshows”.  Of course, you do need to exhibit at the appropriate shows, present yourself properly and follow-up on your leads.

Additionally, tradeshows provide you more bang for your marketing dollar.  On average, a “tradeshow dollar” returns 10 within one year.  Given these numbers, your tradeshow program should sparkle with results.

 
Summer is a good time to evaluate your exhibit program and begin planning for your fall and winter shows. A question that may arise during your evaluation is, “Why are we exhibiting at tradeshow events?”

To help answer that question let’s review the findings of research performed by the George P. Johnson Company, a leading event management company. Their studies show that events with the greatest return on investment are:

1. Tradeshows
2. Seminars
3. Sponsorships
4. Road Shows
5. Conferences

With this knowledge a good answer would be, “a well planned and executed tradeshow event program will provide our company with the best return-on-investment.” The key to a successful tradeshow program is education and knowledge regarding exhibiting. 

In addition to the above findings, exhibitions were the #1 choice in accomplishing five of the six objectives set forth in a study by the Center for Exhibition Industry Research (CEIR). The study compared how companies rated Exhibitions, Advertising, and Direct Mail for accomplishing each of the following marketing objectives:

1. Generating Sales Leads
2. Introducing New Products
3. Taking Orders
4. Promoting Brand Image
5. Promoting Company Awareness
6. Generating New Markets

Only in Promoting Brand Image did Advertising place ahead of Exhibitions, yet Exhibitions ranked a close second even in that category.

Another good question regarding your tradeshow program is, “What should you expect in return for your exhibiting efforts?”

The last seen industry average for tradeshow exhibiting is 10:1. That is, for every dollar spent the average return is ten dollars within one year of the show. Unfortunately, that is an average, which means that there are a number of companies receiving much better than 10:1 and there are many companies receiving much less than 10:1. Where does your exhibit program fit?

During your summer review another question may be asked, “Why do people attend tradeshows?"  This question may be as equally important as the first question. 

“The advantage of tradeshows over other events is that tradeshows provide a neutral arena for comparison shopping and attendees are more likely to obtain an unbiased perspective. Therefore attendees who attend both tradeshows and private events place a higher value on tradeshows.” These were the findings of Skip Cox, President of Exhibit Surveys.

Research also shows, that of the people who attend tradeshows:

• 76% rate tradeshows as very important in product and vendor awareness.
• 67% compare products & vendors for a future purchase.
• 50% to narrow their list of vendors.
• 32% to make their final decision.

So are tradeshows worth the effort? According to the leading research sources within the exhibition industry the answer is yes. But it takes exhibiting education and knowledge to maximize your results. Simply buying an exhibit and going to a tradeshow can be a very costly mistake. Tradeshows are not inexpensive, yet when planned and executed well the dollars spent can become a very wise investment.

Reasons for Exhibiting 
For more than 2 years, DataLabs has been exhibiting at conventions and association meetings as a key component of their sales and marketing strategy.  The primary reasons for exhibiting: Enhance company identity; build customer relations; create partnering opportunities; generate sales leads.   The company leverages their exhibit presence by participating in educational sessions and panel discussions. 

Trade Show Properties 
 1.  20x20 Custom booth featuring: 6 plasma demo areas, custom-colored inlaid  carpet, hanging identity sign, circular fabric accent fixture 
2. 10' pop up with photomural panels

Company Information 
DataLabs is an internet-based clinical software company that has been successfully delivering electronic clinical data management solutions to the biopharmaceutical industry for years.

Major pharmaceutical companies, government entities, healthcare organizations and contract research organizations realize the time and money-saving benefits of the DataLabsXC product technology. This advanced software product is used to accelerate clinical trials. It is a proven software technology for study design, data capture and data management. 

The company's new product, DataLabsXC 4.0, is a single data management software system that unifies the functionality of paper data entry with the flexibility of electronic data capture into one, easy to use electronic data management platform

DataLabs
University Research Park
101 Academy Drive  Suite 250
Irvine, CA 92617
info@datalabs.com
www.datalabs.com

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $9,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $9,500

For more information, please contact:
info@advancedexhibitmethods.com 

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com