1881 Kettering St., Irvine, California 92614 
949.223.0000 . fax 949.223.0051		 www.advancedexhibitmethods.com 
1.800.U.EXHIBIT 
 
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With more than 18 years in the trade show and event marketing industry, Advanced Exhibit Methods (AEM) has established itself as not only the company to help you get noticed by creating high-impact, attention getting environments, but also as an invaluable resource for all of your event marketing needs. From Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM has the knowledge and the ability to get you noticed in any size market. 
   
Happy New Years! 

As mentioned in our last newsletter, I attended the Exhibit Designers and Producers Conference in December. Aluminum and full-color fabric graphics dominated the exposition. There were portable frames with horizontal curves, flat frames and large aluminum extrusions all shown with a variety of large color fabric graphic panels. These had applications for both small portable exhibits and large custom projects. There were so many different combinations that we will need to detail them for you in a separate mailer in the next few weeks.

Of course, besides their aesthetic value, exhibitors are looking to these combinations to reduce their shipping weight. Neither shipping nor drayage rates will drop in 2005. The cost of fuel and security charges currently drives the rise in shipping rates. Drayage rates, which are negotiated for each conference, are driven by the unions as well as convention center and conference management demands. These will not decline either. So the primary way to reduce costs is to reduce your exhibit's weight. 

richard.diess@advancedexhibitmethods.com
 
Look for our upcoming Revolution mailer where we'll discuss these matters in more detail. Welcome to 2005!

Sincerely,

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As Richard described in his Message from the President this month, there is a new generation of exhibit practices dawning. Changes are being seen in every aspect of trade show marketing from the exhibit materials themselves, to the types of shows that companies are exhibiting at.

Lighter, sleeker materials are making their presence permanent in the course of exhibit construction. Additionally, companies are beginning to experiment with alternative ways of meeting their clients and prospects including holding their own conferences and shows.

Stay tuned as we explore new products and marketing programs in newsletters to come.

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We've polled some of our busiest and most experienced trade show managers and coordinators to find out what they found to be the most and the least effective exhibiting practices of 2004. Here's the most common three responses from each category:

Most Effective
1. Pre-show mailers. With less attendees, trade shows are more competitive than ever. Let your guests know who you are, what you do, and what space you're in to ensure your investment remains sound.

2. Track ROI. This practice of gathering the cost to return ratio has become essential in deciding not only which shows to exhibit in, but also how to exhibit in each show.

3. Refurbish the exhibit. By updating graphics and changing the configuration of the exhibit, it was possible to get a fresh looking booth while keeping the capital costs down.
Least Effective
1. Shopping for price. The general consensus was this: you may be receiving a better price for service/goods, but at what cost? In our time sensitive industry, customer service, promptness, and accuracy are essential for success.

2. Cutting the schedule. Focusing your trade show schedule in general is not a bad idea, but cutting shows without replacing them with some other marketing plan limits your clients' and potential clients' exposure to your products and service.

3. Not following up. Exhibiting is only the beginning to securing clients. Consistent follow up practices are imperative to a successful marketing program.

For more information on any of these topics, or to suggest future article topics, please email design@advancedexhibitmethods.com.
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To see more used 10' x 10' exhibits, click here 10 ft used
10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cutout, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com
10'x10' exhibit. Zero truss structure. 3 counter tops, reception counter with locking door, place for 39x46 rigid banner, place for 49x79 roll up banner, header brackets. Includes custom built crate.

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com 
10' x 20' in-line exhibit. Rosewood laminate. Two alcove counters, backlit header, 2 light boxes, 2 reception counters, and shipping cases with wheels. Originally purchased for $25,000. 

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com
10' x 20' in-line exhibit. Black fabric, with blue marble accent panels. Two alcove counters with locking storage, 3 backlit headers with diffused down lighting, 2 light boxes, custom shelving, and shipping cases. Originally purchased for $19,000. 

Asking price: $9,500

For more information, please contact:
info@advancedexhibitmethods.com
10' x 20' in-line exhibit. Grey Frontrunner fabric and green marble laminate. Alcove counter, 2 light boxes, attached reception counter, and two shipping cases.

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com 
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