2004

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advanced exhibit methods 
3000 south croddy way
santa ana, california 92704 
714.513.1900 fax714.556.8781 
1.800.U.EXHIBIT
With more than 18 years in the trade show and event marketing industry, Advanced Exhibit Methods (AEM)has established itself as not only the company to help you get noticed by creating high-impact, attention getting environments, but also as an invaluable resource for all of your event marketing needs.

From Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM has the knowledge and the ability to get you noticed in any size market. Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach, and San Diego Convention Centers, as well as nationwide. Your events are sure to be successful with AEM as part of your team.
Dear Exhibitors:
Happy New Year!

As the 2004 exhibit year starts, we want to help you make it the most successful yet. One important element to remember: 76% of attendees arrive with an agenda. Prior to arriving, they have already planned which exhibits and companies they will visit. To insure you are on their list, you will need to do pre-show promotion.

Pre-show promotion takes many forms: formal invitation, postcard, game piece, promo item, special offer. Whichever is appropriate for your company branding, it needs be received by the attendee no less than 3 weeks prior to the show date. This will allow them to fit you into their schedule. Remember to include hard-to-reach prospects. They just may find the trade show environment less threatening than a formal sales call.

An effective pre-show promotion should increase your attendance about 34%. Be prepared for the increase with adequate staffing and sales support.
Have a great year! Let us know how we can help you.
Sincerely,


PS Don't forget to check out our new Client Profile segments.
 
 

Contact: richard.diess@advancedexhibitmethods.com 

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Trojan Battery Company
12380 Clark St.
Santa Fe Springs, CA 90670
Established in 1925, Trojan is the world's #1 manufacturer of deep cycle batteries for a variety of applications, including golf, marine, RV, floor machine, AWP, renewable energy and commercial.

Trade show properties:
20 ft. custom booth with counter, fiber optics and backlit signage.
10 ft. "pop up" booth with counter and lighting.

Reasons for Exhibiting: 
Trade shows are an excellent and cost-effective way to meet with existing customers, especially large OEMs who use or are considering Trojan's products. Shows are good training grounds; they offer the perfect opportunity to see what's new in a particular industry so we can develop and market appropriate products. Shows also offer a chance to meet with end users who may or may not be familiar with Trojan's products. By discussing needs and answering questions, our staff and distributors learn a great deal about what people are looking for in deep cycle batteries for their particular applications.

Schedule: Mostly spring and fall shows - golf, marine, jan/san and rental industries. In the future, we may expand our schedule to include renewable energy and trucking shows.

For more information about Trojan Battery's show schedule, or for direct contact information, please email info@advancedexhibitmethods.com

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I went to a trade show last month. OK, so it was more of a networking conference if you want to get picky. Twenty or thirty vendors showing their newest wares and showcasing their latest and greatest services for the trade show and marketing event industry. Most of the products were just upgraded versions of the existing goods, but a few of the exhibitors had what I would consider some extraordinary stuff.. 

Being a designer, of course I had to pick their brains--how does it go together? Can I print on it? What does it ship in? etc.

Do you know that not one of those companies has followed up with me since then! Let me reiterate that this was a conference of trade show industry professionals--people that know the biz, people that 
are supposed to be able to offer guidance and tips on how to make your events successful, and every one of them broke the cardinal rule for ROI.

You can't get any return on your investments if you don't even try.

There's only three necessary steps to ensuring that your trade show or marketing event is as successful as it can be. It's really quite simple. All that is required is a little diligence to carry out these steps.
#1 Preshow marketing. Let the attendees know your gonna be there. As Richard remarked in his message above, most attendees go to shows with an agenda these days. Your goal ahead of time is to make sure you're on that agenda. This could be done with direct mail, email, or a simple phone call.
#2 Booth value. OK, so you've got them there, now what are you gonna do with them? You're gonna qualify them just as they are qualifying you. It would be a horrible shame to waste their time and yours at this point, and the only way to do that is to not be prepared. Keep your presentations concise, but informative and by all means keep knowledgeable staff on hand at all times.
#3 Post event follow up. You made first contact, you got them to your booth, and now you're not even gonna call them? Seems pretty ludicrous. Follow up should occur within 7 days of the show. The longer you wait, the more time your prospect has to go shopping. The first week after a show, that contact is worth 100% of the money you've invested. By week 3, they're only worth about 50%--get the picture? It's not a bad idea to prepare your follow up materials before you even go to the show. Write your cover letters and package up your literature, all you need now is that address.

Have you ever heard of the 10% rule? This just says that 1 out of every 10 people you contact (qualified leads of course) will do business with you. Now I'm talking direct contact, not just your direct mail or spam email. If all you have to do is talk to them, imagine what happens to that number when the quality of your efforts go up...
 

Next month we'll discuss more on how to track your ROI. In the meantime, feel free to email me with questions or article suggestions to design@advancedexhibitmethods.com.

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To see used 10' x 10' exhibits, click here 10 ft used
10'x10' exhibit. Zero truss structure. 3 counter tops, reception counter with locking door, place for 39x46 rigid banner, place for 49x79 roll up banner, header brackets. Includes custom built crate.

Asking price: $6500

For more information, please contact:
info@advancedexhibitmethods.com 
10' x 20' in-line exhibit. Grey Frontrunner fabric and green marble laminate. Alcove counter, 2 light boxes, attached reception counter, and two shipping cases.

Asking price: $7,000

For more information, please contact:
info@advancedexhibitmethods.com 
10' x 20' in-line exhibit. Rosewood laminate. Two alcove counters, backlit header, 2 light boxes, 2 reception counters, and shipping cases with wheels. Originally purchased for $25,000. 

Asking price: $12,000

For more information, please contact:
info@advancedexhibitmethods.com 
20'x40' island exhibit. High tech, new age design with custom laminate and metallic finishes. 2 custom counters, large overhead projection screen, and 2 wavy fabric wings spanning from the center structure to freestanding kiosks. Originally purchased for 76k

Asking price: Best offer

For more information, please contact:
info@advancedexhibitmethods.com 
10' x 20' in-line exhibit. Black laminate. Alcove counter, backlit header, light box above alcove counter, reception counter, and two shipping cases with wheels.

Asking price: $10,500

For more information, please contact:
info@advancedexhibitmethods.com 
10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cutout, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
info@advancedexhibitmethods.com
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