 |
2004
Check out our website, click here.
 |
|
advanced exhibit
methods
3000 south croddy way
santa ana, california 92704
714.513.1900 fax714.556.8781
1.800.U.EXHIBIT |
|
| With
more than 18 years in the trade show and event marketing industry, Advanced
Exhibit Methods (AEM)has established itself as not only the company to
help you get noticed by creating high-impact, attention getting environments,
but also as an invaluable resource for all of your event marketing needs.
From
Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM has
the knowledge and the ability to get you noticed in any size market. Our
convenient Orange County location enables us to easily service trade shows
in the bustling Anaheim, Los Angeles, Long Beach, and San Diego Convention
Centers, as well as nationwide. Your events are sure to be successful with
AEM as part of your team. |
|
Dear Exhibitors:
Happy Valentine's Day!
Will you send flowers to your exhibit program this Valentine's Day?
Maybe you should!
Recent data indicates that 40% of attendees value exhibits more now
than they did two years ago. This number is greater than any other type
of face-to-face marketing. Additionally, 35 % of attendees anticipate that
over the next two years, exhibitions will be of more value to them.
I think this perceived value is due to the decreased attendance at shows.
As discussed in earlier newsletters, the decreased attendance allows exhibitors
to spend more time with attendees. The attendees then feel they gain more
from the exhibitors.
As the economy improves, anticipate an increase in exhibition attendance.
To maintain the value of your exhibit to attendees, insure you have both
adequate staffing and booth prospecting procedures. Then they will love
visiting your exhibit and you can love your exhibit program. |
Have a great year! Let us know how we can help you
.
Sincerely,
PS Don't forget to check out our new Client Profile segments.
Contact: richard.diess@advancedexhibitmethods.com
return to top |
Calculating
Your Return
|
| Last month we talked about how to get the most Return on Investment
in a trade show environment. Well, how are you going to know what the most
is unless you understand how to calculate your return in the first place?
The following is a step by step explanation on how to calculate you
ROI in a trade show environment:
First, decide who you are going to market to. Essentially, this means
who will be attending the show. Lists of attendees are usually available
to exhibitors from show management, and are often included in the price
of your booth space. If you have to purchase the list, make sure you add
that to your cost sheet for your calculations.
Second, what kind of preshow marketing will you be doing? Invitations
to your booth? Preshow mailers or flyers? Telephone marketing? Advertising
in the show guide? This will be the second item on your cost sheet.
Third is the cost of the booth and exhibit itself. This one can be a
little tricky. If you own your booth, this cost will generally be lower
than if you rent your booth for each show. If you're purchasing a new exhibit
for the show, make sure you divide the cost of the exhibit by the number
of shows that you intend to used this exhibit for. If you generally keep
your exhibits for two years before replacing them, and you do about 4 shows
a year, than 1/8th of the cost of the exhibit should go on to your cost
sheet.
Fourth is show services. This includes all of your installation costs,
shipping, drayage, electrical, exhibit house charges, etc.
The final cost to add to your sheet is the money you spend following
up on leads that you received at the show. |
|
Now for the calculations:
The best way to find ROI, is to figure A) The cost of the show per the
total number of attendees you marketed to; B) The cost of the show per
the number of leads generated; and C) The cost of the show per the number
of sales made from generated leads. D) The amount of money spent versus
the amount of money generated.
It's important to remember that not all companies exhibit at trade shows
to generate sales. Some companies want to maintain their presence in an
industry, some want to introduce new products. ROI will mean more to some
companies than others. You just need to decide what's most important for
your company.
Next month we'll discuss more on how to track your ROI for marketing
outside the trade show environment. In the meantime, feel free to email
me with questions or article suggestions to design@advancedexhibitmethods.com. |
|
| return to top |
Hitco Carbon
Composites, Inc.
1600 West 135th Street
Gardena, CA 90249 |
 |
|
| Hitco Carbon Composites Inc.
(HITCO) located in Gardena, California, has been a manufacturer specializing
in the use of advanced composite materials for aerospace, automotive and
thermal protection products since 1922. Currently affiliated with the SGL
Carbon Group, the world's largest manufacturer of carbon products, Hitco
designs and builds parts for both civilian and military aircraft, as well
as, sophisticated carbon-carbon brakes for race cars and military aircraft,
and rocket motor nozzles for spacecraft. Hitco also produces a line of
silica based thermal protection products used by welders, power plants
and steel mills.
Trade show properties:
20 ft.x 20ft. custom booth with LCD screen, counter,backlit graphics
and backlit signage.
20 ft.x 10ft. Custom booth with counter,backlit graphics and backlit
signage.
10 ft. modular exhibit with backlit transparencies and backlit header.
Reasons for Exhibiting:
Trade shows are the main outlet for introducing new wares to the military
and the Aerospace primes like Boeing, Lockheed, Northrup Grummon and Airbus.
Schedule: Year round in North America and Europe.
For more information about HITCO's show schedule, or for direct contact
information, please email info@advancedexhibitmethods.com
return to top
|
|
To see used 10' x 10' exhibits, click here  10
ft used |
 |
10'x10' exhibit. Zero truss structure. 3 counter tops,
reception counter with locking door, place for 39x46 rigid banner, place
for 49x79 roll up banner, header brackets. Includes custom built crate.
Asking price: $6500
For more information, please contact:
info@advancedexhibitmethods.com |
 |
10' x 20' in-line exhibit. Grey Frontrunner fabric and
green marble laminate. Alcove counter, 2 light boxes, attached reception
counter, and two shipping cases.
Asking price: $7,000
For more information, please contact:
info@advancedexhibitmethods.com |
 |
10' x 20' in-line exhibit. Rosewood laminate. Two alcove
counters, backlit header, 2 light boxes, 2 reception counters, and shipping
cases with wheels. Originally purchased for $25,000.
Asking price: $12,000
For more information, please contact:
info@advancedexhibitmethods.com |
|
20'x40' island exhibit. High tech, new age design with
custom laminate and metallic finishes. 2 custom counters, large overhead
projection screen, and 2 wavy fabric wings spanning from the center structure
to freestanding kiosks. Originally purchased for 76k
Asking price: Best offer
For more information, please contact:
info@advancedexhibitmethods.com |
|
10' x 20' in-line exhibit. Black laminate. Alcove counter,
backlit header, light box above alcove counter, reception counter, and
two shipping cases with wheels.
Asking price: $10,500
For more information, please contact:
info@advancedexhibitmethods.com |
 |
10' x 10' Tigermark custom exhibit. Iridescent mariner
burl gloss laminate. 2 backlit panels, 42" flat screen monitor cutout,
2 custom podiums with locking storage and keyboard drawer. Shipping cases
included. Used only twice!!!
Asking price: $6,500
For more information, please contact:
info@advancedexhibitmethods.com |
|
return to top
|
|
For article suggestions, comments about the newsletter, or to unsubscribe,
contact: design@advancedexhibitmethods.com
|
| |
