As December begins, I am traveling to Florida to attend the Exhibit Designers and Producers Conference (EDPA). Here the latest in exhibit hardware, graphics and management tools and techniques will be displayed. Also the state of the exhibit industry for 2005 will be discussed. In our next newsletter, I will summarize the best of this conference for your review.

Please enjoy your holiday season with family and friends. And have a happy and safe New Year's celebration. See you next year!

Sincerely,

Contact: richard.diess@advancedexhibitmethods.com

"This year, I resolve to use promotional items to advertise our presence at a show in advance."

"This year, I resolve to plan at least three months ahead for each tradeshow that we will attend in 2005."

"This year, I resolve to follow up on every single lead I receive from my shows within 10 days."

"This year, I resolve to have my exhibit repaired every time it comes back from a show instead of waiting until right before my next show."

"This year, I resolve to stay at the end of a show to pack my products properly to ensure they don't get damaged during shipment instead of leaving labor to do it."

"This year, I resolve to research a market that we don't already exhibit in, and perhaps add it to our existing schedule."

It appears that no matter if you exhibit in only one show a year or twenty, the fundamentals stay the same. Preparation, attention to detail, and follow through are the keys to having a successful year of trade show exhibiting. Happy New Year and Good Showing!