2003
 

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advanced exhibit methods 
3000 south croddy way
santa ana, california 92704 
714.513.1900 fax714.556.8781 
1.800.U.EXHIBIT
Advanced Exhibit Methods (AEM) has been helping trade show exhibitors of all sizes create high-impact, attention-getting exhibits for more than 15 years. From 10' pop-ups to 3500 square foot custom modular islands, AEM creates exhibits that stand out and get you noticed. 

Our convenient Orange County location enables us to easily service trade shows in the bustling Anaheim, Los Angeles, Long Beach and San Diego Convention Centers, as well as nationwide.

If you are looking for a trade show exhibit that makes a statement look no further than Advanced Exhibit Methods.
 
Dear Exhibitors:
August Newsletter

No self-respecting pirate would throw his hard won booty overboard, but many renegades of the trade show floor (exhibitors) do this routinely! Aarrgh!!! They lose over half their treasure (show leads) by not following-up (18%) or doing so too late (43%). Much of the remaining treasure is of such little value, that salesmen would rather walk the plank than pick up the phone and call.

To make sure you and your parrot don't have to walk the plank, plan your next trade show like a successful pirate: 

1. Make sure the prey has some treasure (Qualify Your Leads)
2. Plan your attack (Put a team and procedures in place)
3. Attack quickly and forcefully (Follow-up in 7 days or less) 
4. Hold the second in command accountable ( Hold someone accountable)

Happy Plundering!

Sincerely,


Contact: 
richard.diess@advancedexhibitmethods.com

 




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Is there a market that your company hasn't yet explored?

Don't be afraid to let your marketing program sail the seven seas!

It is not uncommon for us to dismiss what we don't know, but that may be one of the biggest marketing blunders. It is important in commerce for us to explore all of our potential markets--even if we don't speak the same language.

If you've thought about exhibiting internationally, but don't take the thought seriously because you don't know how to go about it, don't want to deal with the shipping, haven't ever done business in that country before, etc., have no fear, your exhibit house is here to help.

We have the resources to help you choose the shows that have real potential. We have the experience to ship the exhibit and get it through customs and back in one piece. We even have the connections to find you a rental exhibit, so you don't have to incur the costs of sending your own. And of course, we can always handle the show services for you.

Call 1.800.U.EXHIBIT or email info@advancedexhibitmethods.com
to explore your international options today!
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It just seems that no matter where we go or what we do, we just can't get away from politics. This is especially true if you live in California ; ). The sad but simple truth is that they are everywhere, even in graphics. But maybe, just maybe we're looking at this the wrong way. Perhaps we should just see politics as our forefathers did--as a necessary order of operations (and ideals) to get the best results for the largest majority. This is certainly a true statement when it comes to designing and producing graphics.

When designing graphics, you must keep the hierarchy of graphics in mind. The order should come as follows:
1. Who Are You?
2. What Do You Do?
3. What Can You Do For Me?
Now the list above is the simplest order of importance. When designing graphics for a trade show exhibit, you must remember that you have 3 seconds to catch someone's attention, and 7 seconds to keep it. Anything beyond that is too much, and you'll lose your prospect before you even start.

The same hierarchy that you use to create your graphics should be used in the design of your trade show exhibit as well. You want your name and logo to be easily spotted on the trade show floor, so high towers and hanging signs are a good idea. You also want your prospects to know who you are when they're standing at your booth, so remember to have signage at eye level in the booth as well. Also at eye level will be the graphics that you've produced for the exhibit (of course using the hierarchy listed above). And in those graphics (along with your product placement-if your company exhibits product) the prospect will know what your company does. 
Lastly, "What can you do for me?" This will be answered in three places: your graphics, your hand-out literature, and your representatives.

One final thought on the subject: make sure that your graphics are created with production in mind. The last thing you want to do is have these beautiful graphics brainstormed and created with not enough resolution to be produced at the size you want. Rule of thumb is to create your graphics at 100dpi (dots per inch) at the actual size you want it. So if you want a 30"x30" panel as your finished product, create your file to be 30"x30" at 100dpi. This will usually require that you use a graphics program since PowerPoint (and you know if you're one of these people) only runs at 72dpi and does not allow you to resize your frames. 

Beautiful graphics are beautiful graphics, but remember, effectiveness is the only thing that counts!
Email us with your article suggestions at: design@advancedexhibitmethods.com
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To see used 10' x 10' exhibits, click here 10 ft used
20'x40' island exhibit. High tech, new age design with custom laminate and metallic finishes. 2 custom counters, large overhead projection screen, and 2 wavy fabric wings spanning from the center structure to freestanding kiosks. Originally purchased for 76k

Asking price: Best offer

For more information, please contact:
sales@advancedexhibitmethods.com 
20'x20' island exhibit with 3-16' towers that protrude from 3-8' tall double sided backlit kiosks. Three backlit headers hang from towers. Includes shipping crates and 2 custom reception counters. Originally purchased for 70k

Asking price: Best offer

For more information, please contact:
sales@advancedexhibitmethods.com
10' x 20' in-line exhibit. Black laminate. Alcove counter, backlit header, light box above alcove counter, reception counter, and two shipping cases with wheels.

Asking price: $10,500

For more information, please contact:
sales@advancedexhibitmethods.com 
10' x 10' Tigermark custom exhibit. Iridescent mariner burl gloss laminate. 2 backlit panels, 42" flat screen monitor cut-out, 2 custom podiums with locking storage and keyboard drawer. Shipping cases included. Used only twice!!!

Asking price: $6,500

For more information, please contact:
sales@advancedexhibitmethods.com
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For article suggestions, comments about the newsletter, or to unsubscribe, contact: design@advancedexhibitmethods.com