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Newsletter Archive: 2004
DECEMBER 2004
Happy Holidays!
* Message from the President: "Happy Holidays"
* New Contact Information
* Holiday Schedule
* Article: "New Year's Resolutions for the Trade Show Industry"
NOVEMBER 2004
Happy Thanksgiving!
* Message from the President: "Keep Your Exhibit from Being a Turkey"
* Fad Diets: "Does Your Exhibit Need to Lose Weight?"
* Article: "Portability is Key"
* From the Staff: "What We're Thankful For"
OCTOBER 2004
* Message from the President: "German Imports"
* Article: "A Little Music Goes a Long Way"
* $$$: "Get More for Your $ By Updating Your Graphics"
* Client Profile: EarthTech
SEPTEMBER 2004
* Message from the President: "Don't Let Exhibit Politics Ruin Your Show "
* "Parties, Conventions, and Meetings, Oh My"
* Article: "Fun Historical Election Facts"
* Featured Item: "Entasi"
AUGUST 2004
* Message from the President: "Stress Relieving Showbooks"
* Travel Tips: "Enjoy the Town You're In"
* Client Profile: Rural Electric Utilities Underwriting Managers
JULY 2004
Happy Fourth of July!
* Message from the President: "Giving Your Exhibit a Message Make-Over"
* Promo Special: "Only 13 Days Left"
* Client Profile: Zytalis
June 2004
* Message from the President: "A Turn for the Better: the Recovering Economy"
* Promo Special: "The Boss is Away, the Staff Will Play--5% OFF All Premium Orders this Month!"
* Client Profile: First Consulting Group
MAY 2004
* Message from the President: "What are We Missing in Our Exhibit Program?"
* Gearing Up: "Are You Prepared for the Months to come?"
* Taking a Closer Look: Some Common and Not So Common Mistakes
* Latest & Greatest: Rural Electric 20x20 Rental
APRIL 2004
Happy Easter!
* Message from the President: "Preshow Promoting Creates Goodwill"
* Keeping It Up: "How to Keep Morale Up in the Difficult Times"
* Latest & Greatest: Recent Rentals
MARCH 2004
Happy St. Patrick's Day!
* Message from the President: "Matching Your Staff to the Attendees Needs"
* ROI#3: Checking the ROI Outside the Trade Show
* Latest & Greatest: ASPN
* Client Profile: Swett & Crawford
FEBRUARY 2004
Happy Valentine's Day!
* Message from the President: "Maintaining Exhibit Value"
* ROI#2: Calculating Your ROI
* Client Profile: Hitco Carbon Composites
JANUARY 2004
Happy New Year!
* Message from the President: "How to Pre-Show Promote with Effectiveness"
* Client Profile: Trojan Battery
* ROI#1: Getting the Most ROI