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www.advancedexhibitmethods.com
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1881 Kettering,
Irvine, California 92614....949.223.0000....fax 949.223.0051....1.800.U.EXHIBIT
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| With
more than 18 years in the trade show and event marketing industry,
Advanced Exhibit Methods (AEM) has established itself as not only
the company to help you get noticed by creating high-impact, attention
getting environments, but also as an invaluable resource for all of
your event marketing needs. From
Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM
has the knowledge and the ability to get you noticed in any size market.
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Dear Exhibitors,
Due to all the
rain in Southern California, we're in full bloom, but how
about your tradeshow leads. Are you finding roses or crab
grass? As we have discussed before, a preshow mailing can
help improve booth attendance and quality by over 30%. However
simple sending a postcard to the pre-registered list may not
be enough.
After determining
the objectives for your mailing, you need to find and attract
the highest quality prospect. Just like flowers have evolved
to attract bees, your mailing needs to be interesting enough
to avoid being sent to the compost heap. So not only is the
message itself important, so is the delivery. Using high-quality,
oversize or irregular shapes will help promote your mail piece
above others.
Your most attractive
prospects improve your ROI. Just as our bee pollinates the
more attractive flowers, a high-quality mailing to a more
targeted audience will yield better results.
With summer approaching,
we will hopefully dry out soon, but don't let your tradeshow
lead generation do the same. Keep it into full bloom by fertilizing
the best prospects with your stimulating message.
Sincerely,
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richard.diess@advancedexhibitmethods.com
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Dear Deegs, I've seen our competitors hand out promotional
materials at the shows. Is this just a waste of money, or
can this really be a good marketing tool?
Scott, Autin, TX
Dear Scott,
Promotional hand-outs can indeed be an effective marketing
tool. When used properly, they serve a two-fold purpose: catch
your prospect's attention and remind them of your presence.
The first step to great results from your premium program
is to make wise selections. Although tempting, resist the
urge to go with the first neat gizmo that catches your eye.
You can maximize your results by keeping some strategic points
in mind when making your choices:
1. Know your intended audience. Who will be attending this
show? What items would be the most useful in their line of
work? If you are aiming for a particular industry, think about
items that they would use every day. With today's premium
offerings, you can select anything from stress-balls and toolkits
to flashlights and dictionaries printed with your logo and
message.
2. Choose items that are representative of you and your industry.
Although that plastic toy is fun to play with, what does it
really say about your company?
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Select items that are both entertaining and functional
and will give attendees a clear reflection of your company and it's
products. What about in a hard to define industry? Rather than handing
out something completely unrelated to your business, choose practical
items that can be used by anyone. Letter openers and memo dispensers
can be customized with your logo and will remain on your prospect's
desk as an ever present reminder of your company.
3. Make an impact by being creative with your design
choices. Practicality goes a long way in ensuring that your item
will be used and seen daily. But just because an item is practical
does not mean it has to be boring. Something as simple as a pencil
holder is useful and stays on the desktop in constant view of your
potential customer, but can be made artistic and original with your
color and shape choices.
Promotional items can be useful in more arenas than
just the trade show floor. Customized premiums can be sent as thank-you's,
holiday-related gifts, or promotional announcements when you release
a new product or service as well.
To Ask Deegs
a question, click here
and put DEEGS in the subject line.
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Accessorize!
No fancy
writing on this one--let's just list out the benefits
of incorporating exhibit accessories into your trade
show program:
1.
Change or supplement your existing message without incurring
the larger costs of refurbing your booth.
2.
Use lit stands throughout your booth to display and
distribute your literature in an organized manner while
reinforcing your visual message.
3.
Retractable banner stands can be used in a number of
ways including transforming from a full height banner
to a table top banner when needed.
4.
Portability--use your banner and lit stands in hospitality
suites and meeting rooms. When your done, you can simply
pack them up and bring them back to the booth.
5.
Use accessories in show and hotel lobbies where you
are exhibiting or have a suite. You can even customize
these to have arrows pointing the way or write the suite
number on the banner.
These are
just a few reasons why exhibit accessories can be a
very effective tool in your trade show program. The
possibilities are endless though.
Call 1.800.U.EXHIBIT
for pricing.
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10' x 10' Tigermark custom exhibit. Iridescent mariner
burl gloss laminate. 2 backlit panels, 42" flat
screen monitor cutout, 2 custom podiums with locking
storage and keyboard drawer. Shipping cases included.
Used only twice!!!
Asking price: $6,500
For more information, please contact:
info@advancedexhibitmethods.com
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10'x10' exhibit. Zero truss structure. 3 counter tops,
reception counter with locking door, place for 39x46
rigid banner, place for 49x79 roll up banner, header
brackets. Includes custom built crate.
Asking price: $6,500
For more information, please contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit. Black and burgundy laminate.
Two pedestal counters, area for lit shelves, two backlit
panels, 10' pop up frame, lights, and shipping cases.
*Graphics not included in price.
Asking price: $9,000
For more information, please contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit. Rosewood laminate. Two alcove
counters, backlit header, 2 light boxes, 2 reception
counters, and shipping cases with wheels. Originally
purchased for $25,000.
Asking price: $12,000
For more information, please contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit. Black fabric, with blue
marble accent panels. Two alcove counters with locking
storage, 3 backlit headers with diffused down lighting,
2 light boxes, custom shelving, and shipping cases.
Originally purchased for $19,000.
Asking price: $9,500
For more information, please contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit. Grey Frontrunner fabric
and green marble laminate. Alcove counter, 2 light boxes,
attached reception counter, and two shipping cases.
Asking price: $7,000
For more information, please contact:
info@advancedexhibitmethods.com
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For more
10' and smaller used exhibits for sale, click here.
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