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1881 Kettering
St., Irvine, California 92614
949.223.0000 . fax 949.223.0051
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www.advancedexhibitmethods.com
1.800.U.EXHIBIT |
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| What
would you like to see? |
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| With
more than 18 years in the trade show and event marketing industry,
Advanced Exhibit Methods (AEM) has established itself as not only
the company to help you get noticed by creating high-impact, attention
getting environments, but also as an invaluable resource for all of
your event marketing needs. From
Pop-Ups to 4000 square foot custom and custom modular exhibits, AEM
has the knowledge and the ability to get you noticed in any size market.
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| Happy New Years!
As mentioned in
our last newsletter, I attended the Exhibit Designers and
Producers Conference in December. Aluminum and full-color
fabric graphics dominated the exposition. There were portable
frames with horizontal curves, flat frames and large aluminum
extrusions all shown with a variety of large color fabric
graphic panels. These had applications for both small portable
exhibits and large custom projects. There were so many different
combinations that we will need to detail them for you in a
separate mailer in the next few weeks.
Of course, besides
their aesthetic value, exhibitors are looking to these combinations
to reduce their shipping weight. Neither shipping nor drayage
rates will drop in 2005. The cost of fuel and security charges
currently drives the rise in shipping rates. Drayage rates,
which are negotiated for each conference, are driven by the
unions as well as convention center and conference management
demands. These will not decline either. So the primary way
to reduce costs is to reduce your exhibit's weight.
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richard.diess@advancedexhibitmethods.com
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Look for our upcoming
Revolution mailer where we'll discuss these matters in more
detail. Welcome
to 2005!
Sincerely,
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As Richard described
in his Message from the President this month, there is a new generation
of exhibit practices dawning. Changes are being seen in every aspect
of trade show marketing from the exhibit materials themselves, to
the types of shows that companies are exhibiting at.
Lighter, sleeker materials
are making their presence permanent in the course of exhibit construction.
Additionally, companies are beginning to experiment with alternative
ways of meeting their clients and prospects including holding their
own conferences and shows.
Stay tuned as we explore
new products and marketing programs in newsletters to come.
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We've polled
some of our busiest and most experienced trade show
managers and coordinators to find out what they found
to be the most and the least effective exhibiting practices
of 2004. Here's the most common three responses from
each category:
Most Effective
1. Pre-show mailers. With less attendees, trade shows
are more competitive than ever. Let your guests know
who you are, what you do, and what space you're in to
ensure your investment remains sound.
2. Track
ROI. This practice of gathering the cost to return ratio
has become essential in deciding not only which shows
to exhibit in, but also how to exhibit in each show.
3. Refurbish
the exhibit. By updating graphics and changing the configuration
of the exhibit, it was possible to get a fresh looking
booth while keeping the capital costs down.
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Least
Effective
1. Shopping for price. The general consensus was this:
you may be receiving a better price for service/goods,
but at what cost? In our time sensitive industry, customer
service, promptness, and accuracy are essential for
success.
2. Cutting
the schedule. Focusing your trade show schedule in general
is not a bad idea, but cutting shows without replacing
them with some other marketing plan limits your clients'
and potential clients' exposure to your products and
service.
3. Not following
up. Exhibiting is only the beginning to securing clients.
Consistent follow up practices are imperative to a successful
marketing program.
For more
information on any of these topics, or to suggest future
article topics, please email design@advancedexhibitmethods.com.
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To see more used
10' x 10' exhibits, click here  10
ft used |
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10' x 10' Tigermark custom
exhibit. Iridescent mariner burl gloss laminate. 2 backlit
panels, 42" flat screen monitor cutout, 2 custom podiums
with locking storage and keyboard drawer. Shipping cases included.
Used only twice!!!
Asking price: $6,500
For more information, please
contact:
info@advancedexhibitmethods.com
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10'x10' exhibit. Zero truss
structure. 3 counter tops, reception counter with locking
door, place for 39x46 rigid banner, place for 49x79 roll up
banner, header brackets. Includes custom built crate.
Asking price: $6,500
For more information, please
contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit.
Rosewood laminate. Two alcove counters, backlit header, 2
light boxes, 2 reception counters, and shipping cases with
wheels. Originally purchased for $25,000.
Asking price: $12,000
For more information, please
contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit.
Black fabric, with blue marble accent panels. Two alcove counters
with locking storage, 3 backlit headers with diffused down
lighting, 2 light boxes, custom shelving, and shipping cases.
Originally purchased for $19,000.
Asking price: $9,500
For more information, please
contact:
info@advancedexhibitmethods.com
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10' x 20' in-line exhibit.
Grey Frontrunner fabric and green marble laminate. Alcove
counter, 2 light boxes, attached reception counter, and two
shipping cases.
Asking price: $7,000
For more information, please
contact:
info@advancedexhibitmethods.com
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