It just seems that no matter where we go or what we do, we just can't get away from politics. This is especially true if you live in California ; ). The sad but simple truth is that they are everywhere, even in graphics. But maybe, just maybe we're looking at this the wrong way. Perhaps we should just see politics as our forefathers did--as a necessary order of operations (and ideals) to get the best results for the largest majority. This is certainly a true statement when it comes to designing and producing graphics.

When designing graphics, you must keep the hierarchy of graphics in mind. The order should come as follows:
1. Who Are You?
2. What Do You Do?
3. What Can You Do For Me?
Now the list above is the simplest order of importance. When designing graphics for a trade show exhibit, you must remember that you have 3 seconds to catch someone's attention, and 7 seconds to keep it. Anything beyond that is too much, and you'll lose your prospect before you even start.

The same hierarchy that you use to create your graphics should be used in the design of your trade show exhibit as well. You want your name and logo to be easily spotted on the trade show floor, so high towers and hanging signs are a good idea. You also want your prospects to know who you are when they're standing at your booth, so remember to have signage at eye level in the booth as well. Also at eye level will be the graphics that you've produced for the exhibit (of course using the hierarchy listed above). And in those graphics (along with your product placement-if your company exhibits product) the prospect will know what your company does.